6 HIDDEN VALUES OF A NON-PAYING CUSTOMER

This is not about those idlers who cram your office space arguing loudly over non-issues or those professional beggars who want every thing for free. Give them a free ticket to concert and they will sure ask for drinks.

The world is in love with free things, no wonder philanthropy is now a full fledged industry and CSR the next big thing in corporate board rooms. Marketers too are discovering fresh insights on how to maximize on the free craze.

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